# Know Every Signal.  _Before It Moves Your Asset._

PropertyPulse monitors 152 live signals across 30 dimensions of property intelligence — zoning, demographics, market pricing, climate risk, crime, and more — scoring every asset weekly so you always know whether to hold, watch, or exit.

**152 Live Signals**  
**30 Dimensions**  
**20+ Data Sources**  
**Weekly Engine Cadence**  
**0–100 Asset Health Score**

## What Is Property Intelligence

### Every property has signals you're missing.

Most investors see yesterday's news — a flood zone change, a new industrial neighbour, a wildfire reclassification — only after it's already priced into their asset. PropertyPulse surfaces these signals the week they appear, not the quarter after.

### Upside Signals

Conditions actively driving value up — upzoning, in-migration, employer arrivals, transit expansion, rent growth.

### Downside Signals

Risks quietly eroding value — wildfire reclassification, insurance withdrawal, market softening, competing supply surge.

### Red Alerts

Any signal that moves ±2 points in a single week is flagged immediately — before it compounds into a larger problem.

## PROPERTYPULSE · WEEKLY BRIEF Live

| Indicator                                 | Score |  Action      |
|-------------------------------------------|-------|--------------|
| **Icicle Recreation · WA**                | 71    | 🟢 Strong Hold|
| Tourism & Hospitality Growth               | 9.1   | Strong       |
| Net In-Migration Index                    | 8.4   | Strong       |
| Wildfire Risk Index                       | 4.1   | Watch        |
| Insurance Availability                     | 2.8   | 🚨 Alert     |

## Signal Coverage

### 15 Dimensions.  Every angle covered.

From zoning changes and employer arrivals to $/sqft trends and insurance withdrawal zones — the engine covers every dimension that moves property value.

1. **Zoning & Land Use**  
   Upzoning, STR rules, overlays, ADU reforms  
   *Weekly*

2. **Nearby Development**  
   Anchors, competing supply, multifamily pipeline  
   *Weekly*

3. **Infrastructure**  
   Transit, roads, broadband, flight paths  
   *Weekly*

4. **City & Gov Plans**  
   CIP budgets, OZ, TIF districts, eminent domain  
   *Monthly*

5. **Demographics**  
   Migration, income, age cohorts, household formation  
   *Weekly*

6. **Employment**  
   Employer arrivals, WARN filings, wage growth  
   *Weekly*

7. **Industrial & Env.**  
   Superfund, brownfields, emissions, remediation  
   *Monthly*

8. **Crime & Safety**  
   Violent crime, property crime, encampments  
   *Weekly*

9. **Schools**  
   Ratings, boundary redraws, new builds  
   *Quarterly*

10. **Climate & Env Risk**  
    FEMA flood, wildfire tiers, AQI, drought  
   *Monthly*

11. **Healthcare & Services**  
    Hospital access, food access, amenity changes  
   *Quarterly*

12. **Financial & Market**  
    Cap rates, foreclosures, REIT activity  
   *Weekly*

13. **Technology & Innovation**  
    Tech hubs, 5G, smart city investment  
   *Monthly*

14. **Cultural & Lifestyle**  
    Walkability, F&B density, tourism growth  
   *Weekly*

15. **Price Per SqFt**  
    DOM, inventory, price reductions, overbid rate  
   *Weekly · 8 sub-dims*

#### 152 Individual Signals  
#### 47 Upside Signals  
#### 74 Downside Signals  
#### 20+ Data Sources  
#### 0–100 Health Score Range

### Signal Categories

## 30 Dimensions Across 4 Intelligence Layers

Each signal answers a specific question about your asset. The four layers progress from the world around the property to the property itself, to its asset class, to the inner workings of its own financial machinery.

1. **Macro**  
   Tells you about the world around your asset  
   *76 SIGNALS · 14 DIMENSIONS*

- **Zoning & Land Use**  
   - **Demographics**  
   - **Employment & Economy**  
   - **Cultural & Lifestyle**  
   - **Climate & Environmental**  
   - **Crime & Public Safety**  
   - **Education & Schools**  
   - **Healthcare & Services**  
   - **Financial Risk**  
   - **Market / $/SqFt**  
   - **Infrastructure**  
   - **Nearby Development**  
   - **City & Government**  
   - **Tenant Protection & Tax**

2. **Asset**  
   Tells you about the asset itself  
   *23 SIGNALS · 4 DIMENSIONS*

- **Revenue Trajectory**  
   - **Operating Expense Trend**  
   - **Profitability & Cash Flow**  
   - **Return on Capital**

3. **Sector**  
   Tells you about asset-class-specific dynamics  
   *28 SIGNALS · 5 DIMENSIONS*

- **Anchor & Tenant Health**  
   - **Lease Economics**  
   - **Trade Area & Customer**  
   - **Retail Sector Dynamics**  
   - **Capital Structure & REIT**

4. **Operational**  
   NEW  
   Tells you about your asset's own financial mechanics  
   *25 SIGNALS · 7 SUB-CATEGORIES*

- **Budget Health**  
   - **Funding Capacity**  
   - **Capital Call Health**  
   - **Cash Flow Health**  
   - **Deployment Velocity**  
   - **Member Position Health**  
   - **Reconciliation**

#### INTERNAL DATA

No external feeds — every signal computed from CREdna’s own data systems.

### Every signal classified.  Nothing ambiguous.

Signals are categorised as Upside or Downside, scored 0–10, and sorted by severity every week. No noise — only what moved and what it means for your asset.

### Upside Signals

**27 Active**

- **Tourism & Hospitality Growth**: Cultural & Lifestyle - 9.1
- **Net In-Migration Index**: Population & Demographics - 8.4
- **Employer Arrival Index**: Employment & Economy - 8.0
- **Upzoning Index**: Land Use & Zoning - 7.2
- **Price Per SqFt Appreciation**: Market / $/SqFt - 6.9

### Downside Signals

**28 Active**

- **Inventory Glut Index**: Market / $/SqFt - 1.8
- **Wildfire Risk Index**: Environmental - 2.2
- **Insurance Availability**: Financial Risk - 2.8
- **Price Reduction Velocity**: Market / $/SqFt - 2.4
- **Market Softening Index**: Market / $/SqFt - 2.9

## How It Works

### The engine runs every Monday.

From 20+ data sources to a clear asset recommendation — the full cycle completes in 5 steps by Friday. No interpretation required.

1. **Data Pull**  
   MLS, permits, FEMA, USPS change-of-address, crime stats, census proxies, and market feeds pulled from 20+ sources.  
   MON

2. **Signal Scoring**  
   Each of 55 signals scored 0–10 against defined thresholds. Downside signals below 4 carry 1.5× weight.  
   TUE

3. **Red Alert Detection**  
   Any signal moving ±2 points in a single week is flagged immediately — before it compounds.  
   WED

4. **Asset Health Score**  
   Composite 0–100 score computed per property from all active signals. Five-tier action mapping applied.  
   THU

5. **Weekly Brief Delivered**  
   Clear hold / watch / exit recommendation delivered with full signal narrative. No dashboards to dig through.  
   FRI

### Asset Health Score · Live Computation

- **Upside Signals**: 78%
- **Watch Signals**: 15%
- **Alert Signals**: 7%
- **RED ALERTS**: 3
- **WATCH FLAGS**: 8
- **Asset Health Score**: 🟢 Strong Hold — Accelerate 71

## PropertyPulse Intelligence

### Stop reacting.  _Start anticipating._

Get weekly property intelligence for your assets — upside signals, downside risks, Red Alerts, and a clear hold or exit recommendation. Every Friday.

Weekly engine run 55 signals tracked Plain-English brief Accredited investors only